# Kempower: Malaysia Must Shift EV Charging Strategy Toward Quality and Utilization
*Author: Solar PV Expert | Category: news | Published: Wed Jun 10 2026 11:58:33 GMT+0000 (Coordinated Universal Time)*

### English
* **Shift in Focus:** Finnish firm Kempower advises Malaysia to prioritize charger reliability and utilization rates over simply increasing the quantity of charging infrastructure.
* **Strategic Deployment:** Success for charge point operators hinges on location planning and user experience, which are often more critical than rapid, large-scale deployment.
* **Driver Convenience:** Drawing on Norwegian market insights, Kempower highlights that EV users prefer charging sites that offer amenities—such as retail or leisure options—rather than those focused solely on speed.
* **Scalable Approach:** The company advocates for a modular, data-driven strategy, allowing operators to expand infrastructure incrementally based on real-time demand to maximize investment returns.
* **Market Presence:** Kempower has currently deployed approximately 260 charging points across Malaysia, collaborating with partners including ChargEV, DC Handal, and Gentari.

### 中文 (Chinese)
* **重心转移：** 芬兰公司 Kempower 建议马来西亚应优先关注充电器的可靠性和利用率，而非仅仅增加基础设施的数量。
* **战略部署：** 充电站运营商的成功取决于选址规划和用户体验，这些因素往往比快速、大规模的铺设更为关键。
* **驾驶便利性：** 借鉴挪威市场的经验，Kempower 指出电动汽车用户更偏好提供配套设施（如购物或休闲选择）的充电站，而非仅关注充电速度的站点。
* **可扩展方法：** 该公司提倡采用模块化和数据驱动的策略，允许运营商根据实际需求分阶段扩建基础设施，从而最大限度地提高投资回报。
* **市场现状：** Kempower 目前已在马来西亚部署了约 260 个充电桩，其合作伙伴包括 ChargEV、DC Handal 和 Gentari。